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</a>  Developers have long been cagey about the &lsquo;real&rsquo; prices of their newly-built homes. Some recent promotions to attract criticism have been those where developers advertise properties for 80pc of their actual price. This is because developers are seeking buyers using the Help to Buy scheme, where a loan of 20pc of the price is advanced by the Government - to be repaid by the borrower at a later date.